Why Choose Us
At BW Performance, our philosophy is built on a foundation of passion, relentless work ethic, and a winning mentality. We believe that excellence is earned through dedication and continuous development, whether that means improving your goal-scoring ability, increasing your creativity on the pitch, or becoming a more disciplined and tactical player. Our tailored coaching sessions are designed to meet your individual needs and help you reach your full potential.




Coaching Services
Discover our range of services, specifically designed to help every player achieve their performance goals. No matter your level or aspirations, we have options that cater to your unique needs. Take the next step in reaching your full potential!
Personalised Programmes
Our tailored coaching programs are designed to meet your individual needs and help you reach your full potential.

Football Training
Explore our football training programmes that fit your schedule. Whether you're a beginner or looking to improve, train at your convenience and elevate your game!

Strength Training
Check out our strength training programmes to elevate your gym experience. Designed for every fitness level, our workouts are tailed to your needs. Sign up today and become a stronger version of yourself!

Nutrition and Weight Training
Build strength by aligning your diet with your goals. With the right exercise and nutrition you'll be one-step closing to achieving your goals.

From Grassroots to Semi-Professional – The Journey of Brad
Brad’s football journey began in the Junior Premier League, progressing through the National Alliance League and earning trials with multiple Step 1 and 2 youth academies. At just 15, he made the leap into men’s football within the non-league system, ultimately reaching semi-professional status. His career has included trials with Step 2 and 3 clubs and appearances against numerous professional teams. Notably, he has scored at prestigious venues such as St George’s Park, Staplewood, Vitality, and the County Ground.
In addition to his playing career, Brad is a qualified FA coach with over five years of coaching experience. His background spans work with SEN students, grammar and public school coaching, and collaboration with top-level UEFA-licensed coaches. He holds an Extended Diploma and a BSc (Hons) in Sports Coaching. His goal is to share his knowledge and passion for football, helping players of all ages and abilities reach their full potential, whilst keeping it enjoyable and exciting.
Phil A
Brad’s been coaching my son for months now and his attention to details is spot on, always gives us a great communication and feedback, keeps checking in with us on progression and regularly customising his sessions to suit our sons needs.
My son loves his sessions and has a good bond with Brad, he always looks forward to his sessions, comes off the pitch laughing whilst progressing!
Russ A
Brad is conscientious, always making sure that the training is relevant and keeps track of how things have gone in the games on the weekend.
Since starting the 1-1’s my son has become more confident on the ball and has shown good progress. He’s already scored his first ever goal in a match!
I highly recommend if you have a child who’s not quite acheving thrir full potential.
Scott C
My son has been doing 1-1’s with Brad for a while now.
Brad is very good with him and is very attentive to his needs. The progression my son has made since working with Brad is amazing!
He works well with my son and tailors his sessions to his position/ needs.
I am a football coach/ manager myself so can vouch for what he does!
Brad is also one of the nicest, genuine guys you will ever meet. I 100% recommend Brad to anyone!
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